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Six builds, six different problems.

What we built for ourselves

We are early enough that we will not show you a client logo wall. What we can show you is our own operations, in detail: what was breaking, what we built, and what changed.

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A sales pipeline showing scored incoming leads, a five-step follow-up sequence and a reply routed to a named person.

Across all four businesses Lead handling

Every inquiry answered, scored and followed up

The problem
A staffing screen is different from a rental inquiry and different again from a tutoring request, but all four of our businesses had the same hole in the same place. Inquiries arrived from a form, an ad, a DM, a referral and a phone call, landed in four different inboxes, and were worked in whatever order somebody happened to open them. The ones that went cold were rarely the worst ones. They were just the ones nobody got to on the day. Nobody could say how many had gone unanswered, because nothing counted them.
What we built
Every source feeds one record. Each inquiry is scored against what has actually converted before rather than against a gut feeling, and enters a follow-up sequence the moment it lands: an acknowledgement in seconds, a short nudge on day two, a call task assigned to an owner on day five, an offer on day nine where the margin allows it, and a final message on day fourteen before it moves to the nurture list. Replies break the sequence automatically and route to a person with the whole history attached, so nobody restarts a conversation the customer has already had.
What changed
The number of people answering inquiries stopped moving with the number of people asking. Nothing sits unworked for an hour, and the reason we know that is that the unworked count is on the screen. It is usually the first thing we build, because it was the first thing we fixed for ourselves.
A staffing screen matching a candidate to an open role, beside a table of contractor payouts.

OEG Outsourcing Staffing and recruitment

Every CV ranked before anyone opens one

The problem
Recruitment is a reading job before it is a judgment job. Every open role drew applications somebody had to open, skim and sort before any real assessment began, and the strong candidates aged while that happened. Roles across timezones made it worse: proposing interview slots by email could add days on its own. At the end of the month, contractor payments were rebuilt by hand from placement records that lived somewhere else.
What we built
Applications are read on arrival and scored against the actual role, not a keyword list. An AI interviewer runs the first screen, interviews are booked across timezones without anyone proposing times, and the shortlist goes to the client from the same record the scoring lives in. Payouts run off that record too, with the role, the date and the amount already attached.
What changed
Shortlists go out on day one instead of at the end of the week, and nobody rebuilds a payment spreadsheet at month end. The judgment stayed with people. The reading did not.
A week calendar where an incoming inquiry is placed into a free slot and confirmed.

Segue Living Co-living rentals

An inquiry at 3am is booked by morning

The problem
Renting is a speed business. Inquiries arrive at every hour and from every timezone, and the one that gets an answer first usually wins the tenant. Viewings were being offered into slots that were not actually free, applications sat waiting to be screened, and the handover at the end needed keys, vendors and paperwork lining up in the right order.
What we built
Every inquiry gets an answer whatever the hour, a viewing in a slot that is genuinely open, and a confirmation, without anyone opening the calendar. Applications are screened as they land, the lease goes out to sign from the same thread, and the handover schedules its own keys and vendors.
What changed
Answered at 3am, all at once. Nobody is choosing which inquiry to reply to first, because they are all already answered, and the calendar no longer double-books because the calendar is the thing doing the booking.
A live session console showing a transcript, a session score and the metrics behind it.

IYKNO.app Tutoring marketplace

Every session reviewed without sitting in on it

The problem
A marketplace lives on whether the sessions are any good, and nobody can sit in on all of them. Questions arrive at eleven at night and need a tutor who is both free and genuinely verified. Sessions that overran, or never happened, were invisible until somebody complained, and tutors needed paying against what actually took place rather than what was booked.
What we built
Questions are matched to a free, vetted tutor as they arrive. Sessions are transcribed and scored on the things that matter, such as explanation clarity, how much the student talks and the quality of the questions asked. Anything that looks wrong is flagged for a person to listen to rather than auto-penalized. Time is clocked before it slips, and payouts run from the same record with the session score attached.
What changed
Quality is checked on every session rather than sampled from a handful, and the people doing the teaching are still the ones trusted with the teaching. Automated around people, not over them.
A content distribution board: one master file fanning out to five destinations, beside a panel of automatic replies.

The Clip Kitchen Short-form video

One file, posted everywhere, and the comments answered

The problem
Production work dies in the gaps between stages, and distribution is the widest gap of all. An approved clip still had to be cropped for each platform, captioned, given a cover frame, titled, tagged, scheduled and posted, five times over, by hand. Then the comments and DMs arrived, and the questions in them were mostly the same three questions, asked at the exact moment nobody was watching the account.
What we built
One master file fans out to every destination. Each platform gets its own crop, its captions burned in, a cover frame, generated titles and tags, and a scheduled slot. The client's drive receives the master and the caption file at the same moment the post goes live. Comments and DMs are answered automatically from the same source of truth the sales team uses, and anything that reads like a real inquiry is routed to a person instead of being answered.
What changed
Publishing stopped being an evening job, and the comments stopped being a backlog. The work that needs taste, which is the edit and the script, is the work people still do.
A supplier invoice with its fields extracted and matched against the purchase order, one line flagged for review.

Across all four businesses Finance and back office

Supplier invoices filed without anyone re-typing them

The problem
Four businesses means four sets of supplier invoices arriving as email attachments, in four formats, none of which match the purchase order exactly. Someone opened each one, read the number, the date, the supplier and the total, typed them into the accounting system, and checked them against what was ordered. It is the least interesting hour of anybody's week and the one where a wrong digit costs the most, because nobody finds it until year end.
What we built
Invoices are read on arrival, line by line, and matched against the purchase order they belong to. Where the totals agree within tolerance the invoice is coded and filed straight through. Where they do not, the invoice stops and waits for a person, with the variance already worked out and shown, rather than being posted and discovered later.
What changed
The overwhelming majority go through untouched, and the handful that stop are the ones that genuinely needed a human decision. Nobody re-keys an invoice, and month end stopped being a week of reconciliation.

Illustrations of our own builds, not screenshots. The systems are real; the data on screen is not.

Worth saying

Why these are our own businesses

Because they are the ones we can tell you the truth about. We know what each of these cost to build, what broke in the first fortnight, and which parts were not worth automating, and we will tell you all of it on a call.

We will not put a client's logo on this page until we have finished their work and they have agreed to it. That is the same rule as everything else here: no proof we have not earned.

Your business has a version of one of these.

Tell us which of these it looks like. We will tell you what it would take to fix your version of it.

You will talk to Fayez or Kareem. Nobody else.