Decision pages
Head-to-head comparisons for the choices people actually get stuck on. Written to help you decide, including when the answer is "neither" or "do it yourself."
Platform choices
Mostly a pricing-model question wearing a technical costume.
Make vs Zapier
Zapier is easier to start and more expensive to scale. Where the crossover sits, what a migration costs, and when staying on Zapier is the right call.
n8n vs Zapier
Opposite ends of the same spectrum: maximum convenience against maximum control. Who each one is genuinely for.
Make vs n8n
The closest comparison of the three, and the one where modelling your operation count actually decides it. Covered in full on the answers page.
Approach choices
Bigger decisions than which tool to use.
Build vs buy
When an off-the-shelf product beats a custom automation, when it does not, and the six categories where buying almost always wins.
In-house vs agency vs freelancer
Three ways to get automation built, with the honest failure mode of each. Including the case where you should not hire us.
Hire vs automate
The arithmetic including the rows vendors leave out. Covered in full on the answers page.
Still stuck between two options?
A $1,500 second opinion gets you a written recommendation. Or ask on a free scoping call and we will give you a view.