A founder on every build.
Who you are actually hiring
One of us scopes your work and signs off what ships. A dedicated account manager handles the day to day. A team behind them builds it. We work from 275 SW 6th Street in downtown Miami, with clients across the United States and in European time zones.
Book a free 30-minute auditWe'll tell you what you need.
Who you deal with
Two roles, so you always know who to ask.
The founders
We scope the work and tell you what we would do in your position, including when the honest answer is that something is not worth automating. We sign off everything that ships, and we are on the call whenever a decision needs one of us.
A dedicated account manager
One named person who knows your build, your systems and your history with us. No ticket queue, no being passed around, no explaining it again from the start.
Replies guaranteed within 1 hour during business hours. Not a fix in 1 hour, because some things take longer to do properly, but you will know a person has it and what happens next.
The two of us
Fayez Nicolas Chaar
Co-founder · Process design and delivery
Founder and CEO of OEG Outsourcing since 2021, and an industrial engineer by training. Building a company that rebuilds other companies' operations has meant owning every stage of the work: finding the real problem, writing the specification, designing the process and delivering it. At The Automation Department, designs every system and runs the build through to going live.
Fayez on LinkedIn
Kareem Jamal
Co-founder · Scoping and analysis
Founder and CEO of Segue Living and Rentwise, with a Carnegie Mellon background in business intelligence and analysis. Taking both companies from an idea to launch has meant leading every stage directly: identifying the problem, specifying the product, designing it and delivering it. At The Automation Department, scopes the work, writes the proposal, and measures whether the build changed the number it was meant to.
Kareem on LinkedInWhat we can build you
We hit these problems before you did
Every one of these started as something slowing down a business we run, so we know what it costs and what it takes to fix properly. We build the same systems for other people, around the way their work already moves.
Inquiries arrive from a form, an ad, a DM or a referral, get scored against what actually converts, and go straight into a follow-up sequence. When someone replies, a person picks it up with the history already attached. Every business below needed this one first.
Applications are read, scored against the role rather than a keyword list, and shortlisted the same day. Contractor payouts run off the same record, so nobody rebuilds a spreadsheet at the end of the month.
Every inquiry gets an answer whatever the hour, a viewing in a slot that is genuinely free, and a confirmation, without anyone opening the calendar.
Sessions are transcribed and scored against the things that matter. Anything that looks wrong is flagged for a person to listen to rather than auto-penalized, and payouts run from the same record.
An approved clip is cropped and captioned per platform, scheduled, and published to every channel plus the client's drive. Comments and DMs are answered automatically, and anything that needs a person is routed to one.
Invoices arrive by email, are read line by line, matched against the purchase order and filed. Anything outside tolerance is held for a person instead of being posted quietly and found at year end.
Illustrations of our own builds, not screenshots. The systems
are real; the data on screen is not.
Read what was breaking in each one, and what changed.
What we will not do
Who we are a fit for, and who we are not.
What we are for
- Teams at capacity that need more output, not fewer people
- Work that crosses more than one person or system
- Owners who want a straight answer on what is worth doing
What we refuse
- Headcount reduction plans. We are hired to add capacity
- Reselling software to you at a margin
- Claiming clients or case studies we do not have. We are early, and we say so
Tell us the job, or tell us what's slow.
You do not need a spec. If you can describe the last time it went wrong, that is enough to start.
You will talk to Fayez or Kareem. Nobody else.