Your tools already know. Nobody told them to act.
A lead arrives, a job finishes, an invoice clears. We build the sequence that runs next, in your own accounts, so a person is not the wire between two systems.
- Make
- n8n
- Zapier
- Power Automate
- HubSpot
- QuickBooks
Six tools that all work. None of them talk.
So a person becomes the integration: copying a name here, pasting an amount there, remembering to tell the third system. That person is your bottleneck, and they are also on holiday next week.
Doing it by hand
- Nothing moves until somebody opens the right tab
- The same fact typed into three systems by three people
- Two systems disagree and nobody knows which is right
- The exceptions live in one person's head
- Evenings, weekends and holidays are queue time
Once it is built
- The trigger fires the whole sequence, unattended
- Written once, propagated everywhere it belongs
- One source of truth, agreed before we build
- Every rule written down and version controlled
- 2am is the same as 2pm
The right owner, before anyone has read it
Territory, product, value, language, whatever your rule is. The record is matched against what you hold, deduplicated, assigned and acknowledged.
- Deduplicated against the existing record by domain
- Assigned on your rules, not round robin
- Anything ambiguous goes to a person, not a guess
A reply at 2am that reads like you wrote it
From your own address, in your words, answering what they actually asked. Not a receipt saying we have received your inquiry.
- Sent from your domain, authenticated
- Written from your material, not the open internet
- A booking link only when the rules allow one
It fails loudly, which is the whole point
Every call retries, every failure alerts, and the manual fallback is written down before go-live. An automation that stops quietly is worse than one that never ran.
- Retry with backoff on every external call
- Alerting to Slack, Teams or email
- A documented way to do it by hand while it is down
Six places we start, in the order we usually find them
Lead to first response
Form, inbox or missed call into the CRM, deduplicated, routed and acknowledged before anyone opens a laptop.
Quotes and proposals
One intake form produces the document and sends it for signature.
Client onboarding
Signature triggers folders, project, CRM status and the first invoice.
Approvals that chase themselves
Routed by amount, escalated on a timer, every decision logged.
Recurring reporting
Pulled on a schedule, formatted, delivered already readable.
Order to cash
Order, stock, fulfillment, invoice and payment reconciled on arrival.
Whichever is cheapest to own, not whichever we prefer
Make
Our default under roughly fifty thousand operations a month. Visual enough for your team to read, and priced per operation. More on Make.
n8n
For high volume, for self-hosting where data residency demands it, or for logic that wants real code in a node. More on n8n.
Zapier
Right when the job is simple and your team already lives in it. The largest connector library of the four, and the one your staff can edit unaided. More on Zapier.
Power Automate
If you are deep in Microsoft 365 you already pay for it, which changes the arithmetic before we write a line. More on Power Automate.
Plain Python
Heavy data work where a visual tool costs more and does less. You own the code and the server, documented.
Work out whether it is worth doing at all
Move the three sliders. If the payback runs past a year, we will tell you not to build it.
That work currently costs you
$1,974every month in wages alone, before the errors and the waiting.
A $2,500 build pays for itself in 1.3 months.
What drives the price
Setup runs $499 to $4,500, fixed before work starts, then $175 a change or a plan, with 30 days of support after go-live. The count of systems moves it most, then API quality, then the exceptions.
Common questions
Can we not just build this ourselves in Zapier?
For a trigger and two actions, yes, and you should. It stops being worth doing in-house when the branches outgrow what anyone can safely change, or when the person who built it leaves.
What if one of our systems has no API?
Usually there is a route: a scheduled export, a database connection, an email bridge, or browser automation last. Each is less robust than a real API, and we price and flag that up front.
How do you test before going live?
We run it beside your manual process on real data for a week or two and compare line by line. We cut over when the outputs match.
Who pays for the platform licenses?
You do, in your own account. We take no margin, and we estimate the monthly running cost during scoping.
What if we want to change it later?
Your team can, with the documentation and walkthrough we leave you. That is why we build in visual platforms. If you would rather we did it, a plan covers that.
Tell us what your team is doing by hand
Thirty minutes, no charge. We will tell you whether it is worth automating and roughly what it would cost, before anyone asks you for a number.
You will talk to Fayez or Kareem. Nobody else.
Related: Scoping and proposal · System integrations · Automation support