The tools we build in
We hold no reseller agreements, take no affiliate commission and do not resell licenses. You buy your own subscriptions directly. That is deliberate. It is the only arrangement under which a platform recommendation means anything.
Automation platforms
Where the workflow logic lives.
Make.com
Our usual defaultPriced per creditOur usual default for SMB work. Large connector library, visual canvas your team can read, priced per credit so cost tracks volume.
n8n
Execution-based pricingFree self-hostedFor high volume, self-hosting requirements, or logic complex enough to want real code. Execution-based pricing, or free if you run it yourself.
Power Automate
Microsoft 365Premium connector gatingThe obvious choice when the business already runs on Microsoft 365, and often the cheapest because much of it is licensed already. Premium connector gating is the catch.
Zapier
Easiest to startMost expensive to scaleEasiest to start, most expensive to scale. Genuinely the right answer for simple two-step automations, including ones you should build yourself.
Business systems
Where your data lives and what we can do inside each.
HubSpot
Strong APIWebhooksStrong API and webhooks. What is worth building natively, what belongs outside it, and where its own automation runs out.
Airtable
Operational databaseInterface layerExcellent as an operational database and interface layer. Where it works, where it quietly becomes a liability, and when to move off it.
QuickBooks
Online or DesktopIdempotencyAt the end of more finance automations than anything else. Online and Desktop are different projects, and idempotency is what keeps a ledger clean.
Xero
Clean APIStrict rate limitsA clean API and a sensible data model. Rate limits are stricter than people expect and shape every bulk design from the first version.
Salesforce
Most capable CRM APIGovernance firstThe most capable CRM API in the category. The real question is governance: what already fires on the records you are writing to.
Shopify
Excellent webhooksQuarterly API versionsExcellent webhooks and a quarterly API versioning cycle that is a maintenance commitment. Order to accounting is where the errors hide.
Slack
NotificationsApprovalsThe best notification and approval surface most businesses already own. How to use it without creating a channel nobody reads.
AI APIs
Used narrowly, where language understanding is genuinely required.
Cheapest to own over three years, not cheapest to build
Platform choice is mostly a pricing-model question, not a technical one. The feature sets overlap heavily; the cost curves do not.
Before we pick, we model your actual operation volume against each option over three years, including the cost of someone maintaining infrastructure if self-hosting is on the table. That model goes to you before anything is built.
- No reseller agreements. We earn nothing from your platform choice.
- Built in your accounts. Your licenses, your credentials, your data. If you stop working with us, nothing stops working.
- Plain code where it is cheaper. A Python script on a schedule beats a visual platform for heavy data processing, and we will say so.
- Portability considered. Business logic documented separately from the tool implementing it, so switching later costs 40–60% rather than starting over.
Not sure which platform fits?
Tell us your workflows and volumes. We will run the three-year cost model on each and show you the working.
You will talk to Fayez or Kareem. Nobody else.