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What we build in Shopify

Excellent webhooks, a well-designed API and a versioning cycle that quietly becomes a maintenance commitment. The integrations that matter are almost always the ones behind the storefront rather than on it.

Short answer

Shopify is the order source, and almost nothing we build for a merchant is about the storefront. It is about what happens after an order exists: inventory that has to agree across channels, fulfillment status that has to reach the customer without anyone typing it, and revenue that has to land in the accounting system correctly. The API is good and the webhooks are genuinely reliable, which makes event-driven design the default rather than polling.

We build the connective work no app knows about: your specific accounting treatment, your fulfillment rules, your inventory logic across channels, and anything touching a system with no Shopify app at all. We do not build what the app store already serves well, where a $20-a-month app will beat a build, and we price the quarterly API versioning cycle as a maintenance obligation rather than pretending an integration built and forgotten will keep working.

What it is, and where it sits

Shopify is the order source. Almost nothing we build for a merchant is about the storefront. It is about what happens after an order exists: inventory that has to agree across channels, fulfillment status that has to reach the customer without anyone typing it, and revenue that has to land in the accounting system correctly.

The API is good and the webhooks are genuinely reliable, which makes event-driven design the default rather than polling. The catch is versioning: Shopify releases API versions on a quarterly cadence and retires old ones on a published schedule. An integration built and forgotten will eventually stop working, on a date you could have known in advance. That is a maintenance obligation, not a defect, and it should be priced as one.

What we build in it

  • Order to accounting: orders, refunds, fees and payouts posted correctly rather than as a lump sum nobody can reconcile
  • Multi-channel inventory sync so the shop, the marketplace and the warehouse agree
  • Fulfillment and tracking updates pushed to the customer without anyone copying a tracking number
  • Proactive exception alerting: stuck orders, failed payments, stock about to go negative
  • Returns and refund workflows with the approval rules you actually apply
  • Customer service context assembly so an agent sees the order, the shipment and the history in one place
  • Supplier and purchase order automation driven by real sell-through rather than a monthly guess
  • Consolidated reporting across Shopify, ad platforms and the accounting system

How it is priced

You pay Shopify directly and the Admin API carries no separate fee on a standard plan. The costs to plan for sit around it.

ModelWhat you pay forBest when
Shopify planShopify itself, paid directly. The Admin API carries no separate fee on a standard plan.Already settled. It is not the automation cost question.
App subscriptionsAny apps the workflow depends on, at their own monthly rate.The problem is ordinary and well-served, and the app store already covers it.
Shopify PlusThe plan tier that unlocks checkout customization and custom Shopify Functions.The design depends on changing checkout behavior, which is a plan question before it is an engineering question.
Accounting tierA higher tier on the accounting system, if order volume pushes you into one.Order volume is growing. Worth checking before it does.

When to choose it, and when to think twice

You are already on it, so the useful question is which problems to solve with an app and which to build. Buy an app for anything ordinary and well-served: reviews, basic email flows, standard shipping labels, common marketplace connectors. The app store is mature and a $20-a-month app will beat a build.

Choose it when
Think twice when
The work is your specific accounting treatment: orders, refunds, fees and payouts posted correctly rather than as a lump sum nobody can reconcile.
API versioning is a maintenance commitmentQuarterly releases with a published support window. Budget for periodic version bumps or accept that the integration has an expiry date.
The work is your fulfillment rules, or tracking updates that reach the customer without anyone copying a number.
Rate limits are cost-based on GraphQL; the REST Admin API is now legacyBulk operations need the bulk endpoints, not a loop. A naive backfill will be throttled immediately.
Inventory has to agree across the shop, the marketplace and the warehouse, on channels an off-the-shelf connector does not cover.
Webhooks can be delivered more than onceHandlers must be idempotent. An order posted twice to the accounting system because a webhook retried is a real and common failure.
A system involved has no Shopify app at all.
Inventory across locations is subtler than it looksMulti-location inventory has genuine complexity, and a sync designed for a single location will produce wrong numbers the moment a second one exists.
Exceptions need catching proactively: stuck orders, failed payments, stock about to go negative.
Payouts are not ordersReconciling Shopify Payments means handling fees, refunds, chargebacks and payout timing separately. Posting gross order value and calling it revenue is the most common Shopify accounting error.
Customer service context has to be assembled so an agent sees the order, the shipment and the history in one place.
Plus-only featuresCheckout logic and custom Functions are gated. Confirm before designing around them.

The common mistake is stacking eight apps that each solve a fifth of the problem and none of which talk to each other. At that point the monthly total exceeds the build and you still have gaps. Build versus buy works the decision through.

No commercial relationship

We hold no reseller agreement with this vendor, take no affiliate commission, and do not resell licenses. You buy your own subscription directly. It is the only arrangement under which our recommendation means anything.

Orders arriving faster than the back office can handle?

Tell us your order volume and which systems are downstream. We will tell you which part to automate first, and the scoping call costs nothing.

You will talk to Fayez or Kareem. Nobody else.