Press kit
Boilerplate, facts, logos and usage guidelines. Everything here may be reproduced without asking. If you need something that is not here, email the press desk.
Boilerplate
Use whichever length fits. All three are approved for reproduction without further permission.
One line
The Automation Department is a business process automation consultancy for small and mid-market companies.
Short, 53 words
The Automation Department is a business process automation consultancy serving small and mid-market companies. It finds where work is still manual, builds the workflows, integrations and AI agents that replace it, and supports them once running. Each system has a fixed setup price with no monthly fee required, and all pricing is published openly.
Full, 101 words
The Automation Department is a business process automation consultancy serving small and mid-market companies. It finds where work is still manual, builds the workflows, integrations and AI agents that replace it, and supports them once they are running. The firm positions itself as the automation department a company cannot justify hiring: a function businesses rent rather than staff. Engagements are fixed-scope, with a fixed setup price and no required monthly fee, everything is built inside the client's own accounts and subscriptions, and full pricing is published on its website. The company holds no software reseller agreements or affiliate arrangements. More at theautomationdepartment.com.
Fact sheet
| Name | The Automation Department |
|---|---|
| Category | Business process automation consultancy |
| Founded | 2026 |
| Website | theautomationdepartment.com |
| Delivery | Remote, from Miami; United States and Europe |
| Target client | Companies of five to five hundred people |
| Services | Scoping and proposals, workflow automation, AI agents, system integrations, ongoing support, automation consulting |
| Scoping | Free |
| Build pricing | Setup $499 – $12,000 per system; packages $6,000 – $25,200. Fixed scope, fixed setup price |
| Support after launch | 30 days included with every setup; then pay as you go at $175 a change with no monthly fee, or a plan per account at $700 or $1,800 a month, month to month |
| Platforms | Make.com, n8n, Zapier, Power Automate, Anthropic Claude API, OpenAI API, Python |
| Reseller agreements | None. Clients buy their own software subscriptions directly. |
| Brand colors | Ink #232A36 · Ochre #C9861B · Paper #F4F1EA · Slate #5A6272 · Bone #D9D5CB |
| Brand typeface | Archivo (ExtraBold 800 wordmark, 600 headings, 400 body) |
| Press contact | support@theautomationdepartment.com |
Logo files
The current lockup, in both formats. Please use these rather than any mark from older material.
- Primary lockup, PNG, 1023×260, transparent background, for print and documents
- Primary lockup, WebP, 1023×260, for web use
- Social card, PNG, 1200×630, for article previews
Please keep clear space around the lockup equal to at least a quarter of its height, do not stretch or recolour it, and do not separate the circle mark from the wordmark. Written as text, the name is The Automation Department, capitalized, with the definite article, never abbreviated to "TAD" or "Automation Dept" in copy.
Spokesperson topics
Areas where we have direct operating experience and will speak on the record:
- Real costs of business process automation for companies under 200 people
- Where AI genuinely helps in operations, and where it is being oversold
- Why automation projects overrun, particularly undocumented exception logic
- The hire-versus-automate decision for growing businesses
- Platform economics: how Make, n8n and Zapier pricing diverges at volume
- Automation practices we consider unethical, and why we decline them
We will decline topics outside this list rather than offer commentary we cannot support, and we do not discuss other companies' projects.
Positions on the record
These are published on the site and may be quoted directly with attribution to The Automation Department.
- "Most businesses need mostly deterministic workflows with a small amount of AI at the edges. The most common and most expensive mistake in this market is putting a language model where an
ifstatement belongs." - "Exception logic is routinely 60 to 70% of an automation build and almost none of the estimate."
- "Proposals that conclude 'do not automate this' are a feature, not a failed sale."
- "Automation replacing headcount is mostly false for small businesses. What it reliably does is delay the next hire and make existing hires worth more."
- "Automations do not fail loudly. They fail silently, and you find out from a customer."
Corrections
If we have published something factually wrong, tell us and we will correct it and note the change. If you are writing something critical of us or the sector and want a response, we will give you one on the record.